Do you think a catchy name for your program that is also descriptive of the project can make a memorable first impression?
Project names can be challenging. Sometimes we just stick with the title of the RFP -- bureaucratic and boring -- and sometimes we get quite hysterical brainstorming for a name when the application deadline presses.
And, I'm always interested in whether a client sticks with the catchy name we used in the application or ends up changing it during implementation.
Nancy Friedman presented six naming strategies in a two-part article on Visual Thesaurus. A couple of them won't work well for grant applications but most will trigger some ideas.
Please note, Nancy didn't add acronyms to her list. Let's avoid ACE (Achievement it Career and Education) and ACT (Assisting Children Through Transition).
- People's names - who has inspired this program? Who's the founder?
- Connecting two words, like CareerWorks, Facebook, Wordpress
- Blended, or portmanteau, names like Technorati (a blend of technology and literati) - these are tricky.
- Affixed words - using a prefix or suffix with a descriptive word. For example, add Bene-, Bio- or Pre- at the beginning, or -ist, -ish, -cast, -ly, -ite at the end. BeneWorks, maybe, or BeneFunds;
- Invented words -- like all those accounting/consulting firms and the pharmeceuticals advertised on TV -- not a good choice for our projects.
- Phrases like 'Habitat for Humanity' and 'Teach the People.' One client's after school program is called 'McKee After 3'
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